Tagged: Strategic Marketing

E&Y advises Banks:Use innovative technology to deliver the Retail Bank of the future

E&Y advises Banks:Use innovative technology to deliver the Retail Bank of the future

For large retail banks, choosing where and how to compete is a complex challenge. They need to deliver the level of personalisation and flexibility customers want, and develop differentiated products and services — all while lowering costs and generating sustainable profits. Though there is no simple solution, E&Y researchers and analysts could come up with some practical suggestions. To know more, do check the Ernst & Young’s latest survey of retail banking customers around the world. The study examines the views of more than 28,500 banking customers in 35 countries, gathered in March 2012. This blog post is a snapshot of the observations made. Read on..

Marketing and Warfare! : The Secret of Mass Persuasion

Marketing and Warfare! : The Secret of Mass Persuasion

I came across an extremely interesting BBC documentary called “The century of self happiness” that documents the effect of Sigmund Freud’s theories and their successful translation to the field of Marketing by Edward Bernays. A must watch for every marketer next to reading “Ogilvy on Advertising”. Bernays, supposedly, took inspiration from the kind of behaviour as observed during the second world war as well as the field...

B2B and B2C: Somewhat Same but Mostly Different

B2B and B2C: Somewhat Same but Mostly Different

Read an interesting post on why a B2B business should be any different from a B2C one. My thoughts: both do consist of the same elements, have similar objectives, face similar issues, and so on. As much as I like this line of reasoning, the ground reality is that B2B and B2C are very different animals. In my own experience, I’ve found that the process of creating...