Employing a customer experience strategy in a bank without having customer analytics in place is incomplete in itself. A good customer analytics solution can not only benefit the bank in terms of improved customer loyalty but also help the bank steer way ahead of its competition.
Tagged: Real-time banking technology
Today’s business applications have given the bank users so much choice so that they have no idea what and where they have to be looking to sell to their customers. Banks require a tool which would revolutionize the industry the same way Google did to the World Wide Web – an application which brings relevancy to the forefront and takes data crunching to the back-ground.
Ever wondered how great it would be if customer can take control over the transaction to be allowed and the transaction to be blocked. It would not only be easy at the bank’s part but also would enhance customer loyalty & trust. Read on an Interesting dialogue between a banking customer and bank representative, where the customer wishes for a solution that empowers him like never before