Tagged: customer satisfaction

Social Media: Two Sides of a Coin

Social Media: Two Sides of a Coin

Social Media has penetrated every sector and banking is no exception. Banks are smartly utilizing social media tools to enhance brand value, drive revenues, develop customer relationship, and enhance customer experience, giving personal touch to the services offered, and promoting their offerings or products. To be successful in any business, it is important to know where your customers are, what their likes, dislikes and needs are. The...