Tagged: B2C

B2B and B2C: Somewhat Same but Mostly Different

B2B and B2C: Somewhat Same but Mostly Different

Read an interesting post on why a B2B business should be any different from a B2C one. My thoughts: both do consist of the same elements, have similar objectives, face similar issues, and so on. As much as I like this line of reasoning, the ground reality is that B2B and B2C are very different animals. In my own experience, I’ve found that the process of creating...