Traditionally, banks have leveraged structured data sources to calibrate brand or product performance. However, with technology enabling new media vehicles, 80% of the customer insights reside in unstructured data like consumer complaints, emails, presentations, Internet blogs and more recently activity on social media. Due to such constant changes in technology and the increasing need for focus on social network analysis, organizations will start to take unstructured and external data sources more seriously when considering their overall analytics platform to ensure a broader perspective. Consequently this means that once companies mature in their overall analytics use, adding unstructured data sources becomes a logical step towards broader business visibility.
Clari5 / Cross Channel Fraud Monitoring / Customer Connect - Modern banking / Customer Experience Management / Fraud Management / Fraud Monitoring / Mobility / Multichannel Banking Technology / Taking Customer Engagement Offline
9 Apr, 2014
- AML Analytics Anti money laundering B2B B2C bank fraud Banking banking fraud Banking Tech banking Technology Banks Big Data Branch Banking Clari5 combat cross-channel fraud Compliance credit card fraud Customer connect Customer Engagement Customer experience Customer experience management Customer Loyalty Customer Relations customer service Customerxps Cybercrime Features Financial Crime Financial Crime Management financial fraud Financial Services FinTech Fraud fraud management Fraud Monitoring ICICI Mobility Online Banking Product launch RBI real-time Real-time banking technology redefining starfish banks Strategic Marketing use case