Traditionally, banks have leveraged structured data sources to calibrate brand or product performance. However, with technology enabling new media vehicles, 80% of the customer insights reside in unstructured data like consumer complaints, emails, presentations, Internet blogs and more recently activity on social media. Due to such constant changes in technology and the increasing need for focus on social network analysis, organizations will start to take unstructured and external data sources more seriously when considering their overall analytics platform to ensure a broader perspective. Consequently this means that once companies mature in their overall analytics use, adding unstructured data sources becomes a logical step towards broader business visibility.
Category: Customer Connect – Modern banking
Why real-time is the only type of time in today’s pace – Technology has evolved from being an enabler to a multiplier – has yours?
Technology thus far has been an enabler – an enabler of automation, an enabler of insights, of understanding even but its time that it delivers much more! Technology should now be thought of as a multiplier – one that multiplies or ties together all the advances in the past and delivers much like an SLA bound employee who is expected to learn and grow as time passes.
An insight into the drivers dictating the moves Banks are making in the Industry especially around dealing with multiple dimensions of customer loyalty, data and device explosion and trust and brand building. A lot of circumstances are driving Banks in the Middle East to really invest their energies into generating customer loyalty in an overbanked, ultra competitive and highly regulated marketplace. A great way to...