Category: B2B vs. B2C Marketing

Marketing and Warfare! : The Secret of Mass Persuasion

Marketing and Warfare! : The Secret of Mass Persuasion

I came across an extremely interesting BBC documentary called “The century of self happiness” that documents the effect of Sigmund Freud’s theories and their successful translation to the field of Marketing by Edward Bernays. A must watch for every marketer next to reading “Ogilvy on Advertising”. Bernays, supposedly, took inspiration from the kind of behaviour as observed during the second world war as well as the field...

B2B and B2C: Somewhat Same but Mostly Different

B2B and B2C: Somewhat Same but Mostly Different

Read an interesting post on why a B2B business should be any different from a B2C one. My thoughts: both do consist of the same elements, have similar objectives, face similar issues, and so on. As much as I like this line of reasoning, the ground reality is that B2B and B2C are very different animals. In my own experience, I’ve found that the process of creating...