CustomerXPs launches its disruptive innovation, Clari5 Intelligent Relationship Management (iRM) at FinovateAsia 2012


 Singapore – 14 Nov, 2012
CustomerXPs, the Software product Company that creates real-time, intelligent products serving global Tier 1 Banks, today launched its product Clari5 in the presence of high profile Bankers from tier-1 Banks like ANZ, OCBC, Barclays, Standard Chartered and many more across the world at FinovateAsia 2012; an international high-profile conference showcasing the most innovative new products and ideas from a selected group of top financial technology companies, on 6th November in Singapore. Speaking on the occasion, CEO of CustomerXPs, Mr.Rivi Varghese said "Disruptive real-time intelligence BIG Data solutions like CustomerXPs’ Clari5 iRM provide Relationship Managers with the ability to analyze and interpret every transaction in real-time. This provides them the ability to predict in real-time and to configure their entire businesses around every individual customer."

The event format itself was unique – only demo format. CustomerXPs gave a live demo of the new-to-market Relationship Management Application to up to 400 potential new customers, venture capitalists, analysts and members of the media at FinovateAsia 2012 and showcased its capabilities such as real-time updates refactoring the current transaction/interaction and multi-modal communication that enables a Relationship Manager to act fast.

Clari5 iRM delivers a comprehensive, efficient and secure way of handling HNI customers building trust and loyalty. The needs of High Net Worth Individuals (HNIs) are far different from investment needs of a regular retail investor. Hence, they need someone with greater depth, understanding and necessary skill sets to meet these needs. Given the busy schedule of most HNIs, they need someone with greater depth, understanding and who can devote time and attention to minute details as well as handle things with confidentiality. "Clari5 iRM improves the efficiency of a Relationship Manager. We’re sure that it would be the best buddy every RM would want to have," says Balaji Suryanarayana, Founder, COO of CustomerXPs.

Clari5 iRM helps RMs in deepening customer engagement, saves time and effort, flexible to suit any RM irrespective of the number of clients he/she handles. Eric Mattson, CEO of the Finovate Group says, " We're very excited to have CustomerXPs demoing their Clari5 iRM mobile application at FinovateAsia this year. In today’s highly competitive scenario, where banks are seeing eroding customer loyalty, improving the customer experience via personalization is a key innovation area."


The launch event was held at MAX Atria @ Singapore Expo, Singapore on 6th of November 2012

About Clari5 iRM

Clari5 iRM brings extreme real-time intelligence to Relationship Managers (RMs) on the move. Typical RM apps are the extensions of CRM screens on the RM's tablet or phone. As these are not connected in real-time to the underlying core systems, RMs are the last ones to know when a significant moment of truth event happens. Clari5 iRM is a next generation product that interprets customers’ structured/unstructured events in real-time and provides an inference instantly empowering RMs to provide more personalized services. Clari5 iRM also leverages the full power of the mobile/tablet by using its real-time push, GPS, voice recognition, video, and screen sharing capabilities. Through Clari5 iRM, RM would not only be the first person to know of a potential fraud or Non-Sufficient Funds (NSF) situation, but also can modify/stop the transaction.

About FinovateAsia

FinovateAsia is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in Singapore, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateAsia is organized by The Finovate Group. For more information on the event or to view videos of previous demos.